Denver Broncos’ stadium gets a temporary name
Author: Associated Press - June 20, 2018 - Updated: June 20, 2018
The home of the Denver Broncos will be known as Broncos Stadium at Mile High while the team continues to look for a new naming-rights sponsor.
The team announced the temporary name change Wednesday following a vote by the district that oversees the taxpayer-built stadium.
When it opened in 2001, replacing the old Mile High Stadium, the stadium was called Invesco Field at Mile High. Then the Sports Authority sporting-goods chain bought out Invesco’s naming right contract, changing the name to Sports Authority Field at Mile High.
The team took down large signs with Sports Authority’s name earlier this year after the company declared bankruptcy and stopped making payments.
In a statement, Broncos Chief Commercial Officer Mac Freeman said the team has had “many productive conversations” and is confident it will find the right partner.
A deal would help pay for stadium maintenance.